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Unit of Study MRKT3001 - Strategic Marketing (2023)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Presents a set of normative procedures that can be utilised to generate a range of innovative strategic options and a basis to choose a rational program for action. Issues in strategic marketing planning will be explored in depth and at a relatively advanced level. Understanding of the conceptual and theoretical basis of strategy is developed in an applied context.

Unit content

Module 1: Introduction to Strategic Marketing

Module 2: Strategic Marketing and the Environment

Module 3: Customer and Competitor Analysis

Module 4: The Evolving Marketing Mix 

Module 5: Strategic Implementation

Module 6: Marketing in the Twenty-First Century

Availabilities

Location Domestic International
Melbourne N/A
Term4
Online
Term4
N/A
Perth N/A
Term4
Sydney N/A
Term4

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

identify and analyse marketing problems using appropriate tools and frameworks

create, communicate and defend well-justified, realistic marketing recommendations in written form

organise for effective strategic marketing and implementation of the market planning process.

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.