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Unit of Study MRKT2007 - Digital Marketing Strategies (2024)

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Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

analyse and apply key digital marketing tools

demonstrate creativity and innovation in the application of digital marketing strategies

undertake an innovative, ethical and sustainable digital marketing campaign that is culturally aware.

Prescribed learning resources

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Prescribed Learning Resources may change in future Teaching Periods.