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Unit of Study MRKT2003 - Global Marketing (2022)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing practitioners as firms choose to compete globally due to saturated home markets, the allure of opportunities in emerging markets, and intensified global competition.

Unit content

Module 1: Introduction to Global Marketing

Module 2: Political and Legal Dimensions

Module 3: Social and Cultural Considerations

Module 4: Global Marketing Opportunities

Module 5: Marketing Internationally

Module 6: The Future of Global Marketing

Availabilities

Location Domestic International
Melbourne N/A
Term3
Online
Term3
N/A
Papua New Guinea - IBSU Port Moresby
Session2
Session2
Perth N/A
Term3
Sydney N/A
Term3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

analyse how the international environment impacts upon global marketing activities

compare and contrast marketing-mix management in domestic and foreign markets

assess the future of global marketing.

Prescribed learning resources

Prescribed Texts
  • Keegan, WJ & Green, MC, 2017, Global Marketing, 9th edn (Global), Pearson Education, New York. ISBN: 978-1-292-15076-5.

Prescribed Texts
  • Mariadoss, BJ, 2018, Core Principles of International Marketing, Washington State University, Creative Commons Attribution (ShareAlike).

Prescribed Learning Resources may change in future Teaching Periods.