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Unit of Study MRKT1002 - Marketing and Sales (2025)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Introduces students to modern marketing and sales, emphasising value creation in profit and non-profit organisations. Through project-based learning, students will explore key marketing concepts, planning and analysis, to better understand the impact of marketing and sales on corporate performance.

Unit content

1. Foundation Concepts in Marketing and Sales

2. Marketing Information and Research

3. Consumer Behaviour and Target Market Selection

4. 'The Controllables' - The 4Ps

5. Sales and Marketing Alignment

6. Sales and Marketing Integration

Availabilities

Not currently available in 2025

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

explain basic marketing and sales principles, concepts and practices across a range of business contexts

analyse marketing and sales-related problems

apply relevant models/theories to generate strategic and tactical solutions to marketing and sales-related problems.