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Unit of Study MNG10291 - The Cruise Business (2019)

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Unit Snapshot

  • Enrolment information

Unit description

This unit provides students with a comprehensive view and understanding of operational and managerial aspects of the cruise ship business. Regulation, marketing, human resources, safety & security management, accommodation, food and beverage, itinerary planning and impacts are some of the aspects explored in this unit. 

Unit content

  1. Cruise tourism: development and overview
  2. Regulatory environment 
  3. Cruise distribution and product 
  4. Demand for cruises
  5. Cruise itineraries and their impacts
  6. Working onboard 
  7. Revenue and facilities management 
  8. Hotel and F&B operations 
  9. Health, safety and security management

Availabilities

Location Domestic International
Gold Coast Session 2 Session 2
Online Session 2 Session 2,  2

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environment
2 appreciate the historical growth and probable future directions of the cruise sector
3 evaluate globalisation aspects influencing employment at sea and itinerary impacts
4 analyse the major operational and managerial aspects related to cruise line businesses and cruise ships.

On completion of this unit, students should be able to:

  1. critically understand the development of the cruise sector, including the main external factors influencing demand growth and regulatory environment
    • GA4:
  2. appreciate the historical growth and probable future directions of the cruise sector
    • GA4:
  3. evaluate globalisation aspects influencing employment at sea and itinerary impacts
    • GA2:
    • GA3:
    • GA4:
  4. analyse the major operational and managerial aspects related to cruise line businesses and cruise ships.
    • GA2:
    • GA4:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.