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Unit of Study MNG00427 - Entrepreneurship in Tourism and Hospitality (2015)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Explores the entrepreneurial processes in the context of tourism and hospitality industries. Using an entrepreneurial idea, students will apply problem solving and decision making for strategic and general management of entrepreneurial ventures.

Unit content

  1. Perspectives on entrepreneurship
  2. Personal and sociological influences on entrepreneurship
  3. Environmental influences on entrepreneurship
  4. Opportunity recognition and evaluation
  5. Planning the new venture
  6. Legal and financial issues during start-up
  7. Entry strategies for the new venture
  8. Franchising
  9. General management in the entrepreneurial venture

Availabilities

Not currently available in 2015

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 describe and apply theories of entrepreneurial activities and processes
2 discuss personal, sociological and environmental antecedents to the entrepreneurial process
3 analyse the role of opportunity recognition, innovation and creativity in the entrepreneurial process
4 critically analyse a business start-up in the light of entrepreneurial theory
5 identify contemporary entrepreneurship issues including pertinent financial and legal issues in the pre start-up phase of venture creation.

On completion of this unit, students should be able to:

  1. describe and apply theories of entrepreneurial activities and processes
    • GA2:
    • GA4:
  2. discuss personal, sociological and environmental antecedents to the entrepreneurial process
    • GA4:
  3. analyse the role of opportunity recognition, innovation and creativity in the entrepreneurial process
    • GA2:
  4. critically analyse a business start-up in the light of entrepreneurial theory
    • GA2:
    • GA4:
  5. identify contemporary entrepreneurship issues including pertinent financial and legal issues in the pre start-up phase of venture creation.
    • GA2:
    • GA4: