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Unit of Study MNG00421 - Festival and Special Events Planning (2014)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Provides the theoretical and technical skills to apply the principles and concepts of special events planning. Examines the nature and characteristics of events, their positive and negative impacts on the economic, environmental, socio-cultural and political environments and associated implications pertaining to the sustainable planning and management of events in the global and local marketplace.

Unit content

Topic 1            Festival and special event definitions and categories, event tourism & sustainability

Topic 2            Impacts:  economic, environmental, socio-cultural & political

Topic 3            Organisational structures, administration and governance

Topic 4            Financial management and contracts

Topic 5            Programming concepts, and core values

Topic 6            Site and venue selection

Topic 7           Design feasibility

Topic 8           Sponsorship

Topic 9           Grant proposals

Topic 10         Evaluation and acquittal processes

Availabilities

Location Domestic International
Gold Coast Session 1,  3 Session 1,  3
Lismore Session 1 Session 1
Online Session 1,  3 Session 1,  3
Singapore - MDIS N/A Session 3
Sydney - The Hotel School Session 2 Session 2

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Comprehend and evaluate the role of festivals and special events in contemporary society.
2 identify and discuss the various planning processes of the event industry and explore specific implications to event management
3 identify and analyse the economic, environmental, sociocultural and political impacts associated with events and discuss the management of associated issues.

On completion of this unit, students should be able to:

  1. Comprehend and evaluate the role of festivals and special events in contemporary society.
    • GA4:
  2. identify and discuss the various planning processes of the event industry and explore specific implications to event management
    • GA1:
    • GA4:
  3. identify and analyse the economic, environmental, sociocultural and political impacts associated with events and discuss the management of associated issues.
    • GA4:
    • GA7:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.