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Unit of Study MNG00418 - Managing eBusiness in Tourism and Hospitality (2015)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Introduces students to the management and application of Electronic Business (eBusiness) solutions within tourism and hospitality organisations. Using workshops, and an ‘emergent curricula’ approach, students engage with recent research into the implementation and management of eBusiness, and apply their learning to aspects of interface design and usability for technology applications.

Unit content

  1. Introduction to the unit
  2. eBusiness background: business, technology and society
  3. eBusiness models
  4. Using eBusiness in tourism and hospitality
  5. Tourism and hospitality functional applications
  6. ‘Sticky sites’ and the small print
  7. ‘Higher tech for higher touch’: service and eBusiness
  8. Management and strategies of eBusiness
  9. Information, knowledge and innovation within the eBusiness environment
  10. Future technologies for tourism and hospitality eBusiness

 

Availabilities

Not currently available in 2015

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Describe eBusiness models, and evaluate the use and management of EBusiness solutions across tourism and hospitality
2 Analyse the role of eBusiness in managing information and knowledge within tourism and hospitality organisations
3 Critically assess the changing nature of eBusiness and technology innovations within tourism and hospitality through emerging trends and research literature
4 Apply knowledge of emerging eBusiness technologies to the design and creation of a Web Site or Mobile App relevant to tourism and hospitality organisations

On completion of this unit, students should be able to:

  1. Describe eBusiness models, and evaluate the use and management of EBusiness solutions across tourism and hospitality
    • GA1:
  2. Analyse the role of eBusiness in managing information and knowledge within tourism and hospitality organisations
    • GA1:
  3. Critically assess the changing nature of eBusiness and technology innovations within tourism and hospitality through emerging trends and research literature
    • GA1:
    • GA5:
  4. Apply knowledge of emerging eBusiness technologies to the design and creation of a Web Site or Mobile App relevant to tourism and hospitality organisations
    • GA2:
    • GA5: