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Unit of Study MNG00417 - Strategic Management for Tourism and Hospitality Enterprises (2015)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Elaborates on strategic management issues from prior units. Theories about strategies and strategic management are studied alongside illustrative and analytical cases from tourism and hospitality industries, internationally and in Australia.

Unit content

This unit covers the following areas:

  1. The history of strategy and an introduction to basic concepts
  2. Strategy formation in organisations
  3. External analysis: Opportunities, threats and strategy
  4. Internal analysis: Resources, capabilities and competitive advantage
  5. Dealing with competition: Business-level strategy
  6. More than one industry: Corporate-level strategy
  7. Implementing strategy
  8. Strategy and business ethics, CSR and the environment
  9. Strategic management in whole tourism systems: A final caveat.

Availabilities

Location Domestic International
Coffs Harbour Session 1 Session 1
Gold Coast Session 1 Session 1
Lismore Session 1 Session 1
Melbourne - The Hotel School Session 3 Session 3
Online Session 1,  3 Session 1,  3
Singapore - MDIS Session 1 Session 1
Sydney - The Hotel School Session 1,  3 Session 1,  3
Uzbekistan - MDIS Tashkent N/A Session 1

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 demonstrate knowledge of theories relating to strategic management
2 critically analyse writings by different authors on strategic management
3 demonstrate skills in applying strategic management theories to practical complexities of tourism and hospitality.

On completion of this unit, students should be able to:

  1. demonstrate knowledge of theories relating to strategic management
    • GA1:
    • GA4:
  2. critically analyse writings by different authors on strategic management
    • GA1:
    • GA4:
  3. demonstrate skills in applying strategic management theories to practical complexities of tourism and hospitality.
    • GA1:
    • GA2:
    • GA4:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.