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Unit of Study MNG00415 - Tourism and Hospitality Research and Analysis (2014)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Develops understanding of the importance and application of the research process to tourism and hospitality businesses. Explains, through a project-based teaching approach, how to develop a research question and choose the appropriate data collection, analysis and presentation methods. Students gain skills in the planning, preparation and design of a tourism or hospitality research project.

Unit content

  1. Introducing tourism research
  2. Beginning research
  3. Review of related literature
  4. Research design
  5. Quantitative methods
  6. Qualitative methods
  7. Selecting the sample
  8. Analysing the data
  9. Reporting the research

Availabilities

Location Domestic International
Coffs Harbour Session 1 Session 1
Gold Coast Session 1 Session 1
Lismore Session 1 Session 1
Online Session 1,  3 Session 1,  1,  3
Singapore - MDIS N/A Session 1,  3
Sydney - The Hotel School Session 1 Session 1
Uzbekistan - MDIS Tashkent N/A Session 1

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 demonstrate understanding of the research planning process
2 demonstrate information literacy to write a literature review and explain its role in the research planning process
3 plan, design and present a research proposal in an appropriate and professional manner
4 identify limitations of research and related knowledge
5 demonstrate appropriate knowledge of basic qualitative and quantitative data collection methods and the analysis of these data.

On completion of this unit, students should be able to:

  1. demonstrate understanding of the research planning process
    • GA1:
  2. demonstrate information literacy to write a literature review and explain its role in the research planning process
    • GA1:
  3. plan, design and present a research proposal in an appropriate and professional manner
    • GA1:
    • GA2:
  4. identify limitations of research and related knowledge
    • GA1:
  5. demonstrate appropriate knowledge of basic qualitative and quantitative data collection methods and the analysis of these data.
    • GA1:
    • GA3:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.