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Unit of Study MNG00273 - Events Management (2017)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Examines and evaluates the nature of organised special events and their impacts on tourism and host communities. It will evaluate complex event governance and operational considerations, and the strategies necessary to ensure sustainable events.

Unit content

Topic 1: Definitions, categories and attributes of special events

Topic 2: Economic and political exploitation of events 

Topic 3: Social, cultural and environmental impacts

Topic 4: Event governance, organisational structures, and stakeholders

Topic 5: Grants and governmental support 

Topic 6: Sponsorship, evaluation, and Return on Investment (ROI)

Topic 7: Production planning 

Topic 8: Hazard and emergency management

Topic 9: Operations management

Topic 10: Event promotion and media relations

Availabilities

Location Domestic International
Gold Coast Session 3 Session 3
Melbourne - The Hotel School Session 3 Session 3
Online Session 3 Session 3
Sydney - The Hotel School Session 3 Session 3

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Examine the social, political, economic, and environmental issues associated with events.
2 Analyse and evaluate policy, management and planning processes applied to events
3 Evaluate and critically analyse the governance factors required for the successful organisation of an event.

On completion of this unit, students should be able to:

  1. Examine the social, political, economic, and environmental issues associated with events.
    • GA3:
    • GA7:
  2. Analyse and evaluate policy, management and planning processes applied to events
    • GA4:
    • GA7:
  3. Evaluate and critically analyse the governance factors required for the successful organisation of an event.
    • GA3:
    • GA4:
    • GA7:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.