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Unit of Study MNG00272 - Business Events Management (2014)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Examines and evaluates the functional areas of management, marketing, human resources and funding within the Business Events (MICE) industry at both the strategic and operational level, nationally and internationally . Key factors and issues affecting the future of the industry are reviewed and evaluated. This is achieved by critical evaluation and synthesis of recent academic research and innovative industry best practice. 

Unit content

Topic 1. Business events industry profile & characteristics
Topic 2. Conference procedures and formats
Topic 3 Exhibitions and Trade Fairs
Topic 4 Business Events structure & interrelationships
Topic 5. Professional Conference Organisers (PCO)
Topic 6. Destinations and Venue selection
Topic 7. Marketing & sponsorship for BE
Topic 8. Briefs and Bids
Topic 9. Technological systems and software for BE
Topic 10. Current issues and trends

Availabilities

Location Domestic International
Gold Coast Session 2 Session 2
Online Session 2 Session 2
Singapore - MDIS N/A Session 2

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 critically analyse and evaluate the significance of the business events industry both nationally and internationally
2 identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business events
3 examine current global issues associated with business events and evaluate the impacts on the future direction of the industry.

On completion of this unit, students should be able to:

  1. critically analyse and evaluate the significance of the business events industry both nationally and internationally
    • GA1:
    • GA4:
    • GA7:
  2. identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business events
    • GA2:
    • GA4:
  3. examine current global issues associated with business events and evaluate the impacts on the future direction of the industry.
    • GA4:
    • GA7:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.