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Unit of Study MNG00114 - Competitive Strategy (2014)

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Unit Snapshot

  • Enrolment information

    It is strongly recommended that you have completed the following unit prior to enrolling in this unit, or equivalent units from other schools/institutions. MNG10247 - Managing Organisations

Unit description

The strategy process is vital to the success of an organisation. It is an ongoing process of applying strategic thinking to the challenge of finding effective responses to dynamic competitive environments whilst making optimal use of resources and capabilities. The aim is to find a strategic direction for the organisation that secures sustainable competitive advantage and its long-term viability and success. Whilst ensuring sound knowledge and application of established strategy frameworks and tools, the unit also requires students to critically engage with the latest thinking about the realities of strategy as a complex social practice characterised by politicised processes. The unit requires students to integrate and apply knowledge and competences gained in previous units. Case studies and a business simulation ensure students apply their knowledge and skills to real business situations.

Unit content

  1. Thinking about Strategy
  2. Leadership Responsibility and Strategy
  3. Analysing External Context.
  4. Analysing Internal Capabilities
  5. Business Strategy and Competitive Advantage.
  6. Corporate-Level Strategies.
  7. Innovation, Integration and Cooperation.
  8. International Business and Strategy.
  9. Change, Politics and Practice.
  10. Aligning Strategy

Availabilities

Location Domestic International
Coffs Harbour Session 2 Session 2
Gold Coast Session 2 Session 2
Hong Kong N/A Session 2
Lismore Session 2 Session 2
Online Session 2,  3 Session 2,  2,  3
Papua New Guinea - IBSU Port Moresby N/A Session 2
Singapore - MDIS N/A Session 1,  2,  3
Singapore - SIPMM N/A Session 2

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 define and discuss strategy, including its historical development, theoretical variation, and its place in the practice of management and business
2 critically appraise and apply sound principles of ethical leadership and responsibility to the strategy process
3 work effectively with others to develop and apply skills in conducting and communicating strategic analysis in a variety of industries and competitive situations
4 work effectively with others to apply creative and analytical skills to develop strategic options, make appropriate choices, and communicate that effectively
5 understand and apply strategic thinking and practice in relation to the particular context of international business
6 apply critical thinking to the practice of strategy and be able to communicate and manage strategic change and implementation processes
7 integrate and apply knowledge and skills gained in earlier units and carry a holistic understanding of strategy and business into future work.

On completion of this unit, students should be able to:

  1. define and discuss strategy, including its historical development, theoretical variation, and its place in the practice of management and business
    • GA1:
    • GA4:
  2. critically appraise and apply sound principles of ethical leadership and responsibility to the strategy process
    • GA3:
    • GA6:
  3. work effectively with others to develop and apply skills in conducting and communicating strategic analysis in a variety of industries and competitive situations
    • GA1:
    • GA2:
    • GA4:
    • GA6:
  4. work effectively with others to apply creative and analytical skills to develop strategic options, make appropriate choices, and communicate that effectively
    • GA1:
    • GA2:
    • GA4:
    • GA6:
  5. understand and apply strategic thinking and practice in relation to the particular context of international business
    • GA1:
    • GA4:
    • GA7:
  6. apply critical thinking to the practice of strategy and be able to communicate and manage strategic change and implementation processes
    • GA1:
    • GA3:
    • GA4:
    • GA6:
  7. integrate and apply knowledge and skills gained in earlier units and carry a holistic understanding of strategy and business into future work.
    • GA1:
    • GA4:
    • GA5:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.