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Unit of Study MNG00114 - Competitive Strategy (2020)

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Unit Snapshot

  • Enrolment information

    It is strongly recommended that you have completed the following unit prior to enrolling in this unit, or equivalent units from other schools/institutions. MNG10247 - Managing Organisations

    You will need access to a computer and reliable internet connection.

Unit description

Provides opportunities to apply established strategy frameworks and tools to contemporary organisational contexts to understand the pursuit of sustainable competitive advantage. The unit encourages students to critically engage with the latest thinking about the realities of strategy as a complex social practice characterised by politicised processes. The unit integrates and applies knowledge gained in previous units.

Unit content

  1. Introduction to strategy
  2. Strategy formation: Strategic planning and emergent strategy
  3. Scenario planning and strategy
  4. External analysis: The macro environment
  5. External analysis: The industry environment
  6. Internal analysis
  7. Business-level strategy
  8. Corporate-level strategy
  9. Implementing strategy
  10. Corporate governance, business ethics and strategy
  11. Corporate social responsibility and strategy

Availabilities

Location Domestic International
Brisbane - The Hotel School
Session3
Session3
China - TUST N/A
Session3
Gold Coast
Session1
Session1
Melbourne
Session1
Session1
Melbourne - The Hotel School
Session1,3
Session1,3
Online
Session1,3
Session1,3
Papua New Guinea - IBSU Port Moresby N/A
Session1
Perth
Session1
Session1
Sydney
Session1
Session1
Sydney - The Hotel School
Session1,3
Session1,3

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 define and discuss strategy, including its historical development, theoretical variation, and its place in the practice of management and business
2 critically appraise and apply sound principles of ethical leadership and social responsibility to the strategy process
3 leverage knowledge gained in earlier units in working effectively with others to develop and apply skills in conducting strategic analysis, and subsequently, developing and communicating strategic options across a variety of industries and competitive situations
4 apply strategic thinking and practice in relation to the particular context of international business
5 apply critical thinking to the practice of strategy and be able to communicate and manage strategic change and implementation processes.

On completion of this unit, students should be able to:

  1. define and discuss strategy, including its historical development, theoretical variation, and its place in the practice of management and business
    • GA1:
    • GA4:
  2. critically appraise and apply sound principles of ethical leadership and social responsibility to the strategy process
    • GA1:
    • GA6:
  3. leverage knowledge gained in earlier units in working effectively with others to develop and apply skills in conducting strategic analysis, and subsequently, developing and communicating strategic options across a variety of industries and competitive situations
    • GA1:
    • GA4:
    • GA6:
  4. apply strategic thinking and practice in relation to the particular context of international business
    • GA1:
    • GA4:
  5. apply critical thinking to the practice of strategy and be able to communicate and manage strategic change and implementation processes.
    • GA1:
    • GA4:
    • GA6:

Prescribed learning resources

Prescribed Texts
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Prescribed Texts
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Prescribed Learning Resources may change in future Teaching Periods.