Back to Find Units Page
Unit of Study MKT82210 - Marketing (Online) (2018)
Show me unit information for year
Unit Snapshot
-
Unit type
PG Coursework Unit
-
Credit points
12
-
AQF level
-
Level of learning
Intermediate
-
Former School/College
-
Anti-requisites
-
Enrolment information
N/A
Learning outcomes and graduate attributes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to:
Learning outcome count | Learning outcome description | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 |
---|---|---|---|---|---|---|---|---|
1 | discuss the role of marketing in today's contemporary business environment | |||||||
2 | analyse buying behaviour in order to develop effective marketing communications | |||||||
3 | critically evaluate the marketing strategies of organisations | |||||||
4 | design a marketing plan. |
On completion of this unit, students should be able to:
-
discuss the role of marketing in today's contemporary business environment
- GA2:
- GA5:
- GA6:
-
analyse buying behaviour in order to develop effective marketing communications
- GA2:
- GA5:
- GA6:
-
critically evaluate the marketing strategies of organisations
- GA2:
- GA5:
- GA6:
-
design a marketing plan.
- GA2:
- GA5:
- GA6:
Prescribed learning resources
Prescribed Texts
- No prescribed texts.
Prescribed Learning Resources may change in future Teaching Periods.