Back to Find Units Page

Unit of Study MKT20001 - Marketing and Promotion for Sport, Exercise and Allied Health (2018)

Show me unit information for year

Unit Snapshot

  • Enrolment information

    N/A


Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 describe and identify the information sources for effective marketing decision-making and market research.
2 develop marketing and promotional plans that relate to specific industries (e.g. allied health) and their consumers
3 create news stories, develop and distribute news releases to the media and evaluate their effectiveness
4 utilise desktop publication techniques to produce public relations and advertising materials
5 understand the role played by sponsorship in sport, exercise and allied health organisations and be able to develop sponsorship proposals
6 work effectively within a "team" environment in the development of marketing and promotional strategies and/or plans.

On completion of this unit, students should be able to:

  1. describe and identify the information sources for effective marketing decision-making and market research.
    • GA1:
    • GA4:
  2. develop marketing and promotional plans that relate to specific industries (e.g. allied health) and their consumers
    • GA1:
    • GA4:
    • GA6:
  3. create news stories, develop and distribute news releases to the media and evaluate their effectiveness
    • GA1:
    • GA4:
    • GA6:
  4. utilise desktop publication techniques to produce public relations and advertising materials
    • GA1:
    • GA6:
  5. understand the role played by sponsorship in sport, exercise and allied health organisations and be able to develop sponsorship proposals
    • GA4:
  6. work effectively within a "team" environment in the development of marketing and promotional strategies and/or plans.
    • GA1:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.