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Unit of Study MKT01762 - Contemporary Hotel and Tourism Issues (2016)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Provides insight into global issues which challenge hotel and tourism development in the 21st century. Adopts a student-focused strategy aimed at students developing an understanding of the contemporary trends by focusing on areas/issues of tourism supply and demand.

Unit content

This unit is structured around the following topics:
Topic 1: Global tourism issues
Topic 2: Tourist markets
Topic 3: Tourism and the media
Topic 4: Risks and crises
Topic 5: Transport development
Topic 6: Accommodation development
Topic 7: Emerging experience sectors

Availabilities

Location Domestic International
Gold Coast Session 3 Session 3
Melbourne - The Hotel School Session 3 Session 3
Online Session 3 Session 3
Singapore - MDIS N/A Session 1,  3
Sydney - The Hotel School Session 3 Session 3

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 examine current global issues that may influence tourism and hotel development
2 demonstrate an understanding of the ways in which the media can influence tourism development
3 evaluate and apply risk management processes
4 critically evaluate developments in the international transport sector
5 analyse the emergence and development of visitor markets and experiences

On completion of this unit, students should be able to:

  1. examine current global issues that may influence tourism and hotel development
    • GA1:
    • GA4:
    • GA6:
  2. demonstrate an understanding of the ways in which the media can influence tourism development
    • GA1:
    • GA4:
  3. evaluate and apply risk management processes
    • GA1:
    • GA4:
    • GA6:
  4. critically evaluate developments in the international transport sector
    • GA1:
    • GA4:
    • GA6:
  5. analyse the emergence and development of visitor markets and experiences
    • GA1:
    • GA4:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.