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Unit of Study MKT01760 - Tourism Planning Environments (2017)

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Unit Snapshot

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Unit description

Examines the social, cultural, political, economic, technological and biophysical environment and conditions that shape tourism planning and policy development. Key themes explored in this unit are relationships between the state, business and society; the scale and the characteristics of each particular environment milieu in which tourism planning takes place.

Unit content

It is vitally important for managers in the international travel and tourism industry to develop knowledge and understanding of the environments of tourism. Tourism 'environments' can encompass the social, political, cultural, economic, technological and biophysical. Students of this unit will learn about the interactions between elements of tourism and these environments and the implications these interactions have in real world situations. This unit is structured around eight topics as follows:

Topic 1 Overview of Tourism Planning Environments
Topic 2 The state, institutions and actors in tourism planning environments
Topic 3 Historical factors influencing tourism planning environments
Topic 4 Trends, perspectives and practice in tourism planning environments
Topic 5 Tourism planning and policy
Topic 6 National, Regional and Local destination planning environments
Topic 7 Discursive policy making
Topic 8 Skills and knowledge for tourism planning.

Availabilities

Location Domestic International
Gold Coast Session 2 Session 2
Melbourne - The Hotel School Session 2 Session 2
Online Session 2 Session 2
Sydney - The Hotel School Session 2 Session 2

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 identify, justify and interpret theoretical propositions, methodologies, conclusions and professional decisions and explain key terms and concepts associated with tourism planning and policy environments
2 critically evaluate the range and interplay of factors shaping tourism planning processes and policy making
3 apply creative, strategic and critical thinking to specialist problem-solving, be adaptive to new circumstances, and generate and evaluate complex ideas and concepts at both an abstract and practical level of tourism planning practice.

On completion of this unit, students should be able to:

  1. identify, justify and interpret theoretical propositions, methodologies, conclusions and professional decisions and explain key terms and concepts associated with tourism planning and policy environments
    • GA4:
  2. critically evaluate the range and interplay of factors shaping tourism planning processes and policy making
    • GA3:
    • GA4:
    • GA7:
  3. apply creative, strategic and critical thinking to specialist problem-solving, be adaptive to new circumstances, and generate and evaluate complex ideas and concepts at both an abstract and practical level of tourism planning practice.
    • GA3:
    • GA4:
    • GA7:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.