Back to Find Units Page

Unit of Study MKT01420 - Convention and Exhibition Planning (2019)

Show me unit information for year

Unit Snapshot

  • Enrolment information

    This unit is core in the conventions and events major. It should be studied in conjunction with MNG00421 and before commencing study in units MNG10226 and MNG10228

Unit description

Examines and evaluates the convention, meeting and exhibition industry. Provides technical and theoretical knowledge and skills to apply the specialist planning processes used globally in the industry. Examines the physical requirements, marketing, management and operation of convention and exhibition facilities.

Unit content

Topic 1: Activities, profile and benefits of the Business Events Industry

Topic 2: The Business Events Industry Structure

Topic 3: Clients and B2B marketing 

Topic 4: Program Components and Design

Topic 5: Business Events Venues

Topic 6: Location Destinations for Meetings and Exhibitions

Topic 7: Clients' Briefs and Bidding Proposals

Topic 8: Income Sources (sponsorship, exhibition fees, merchandising, grants)

Topic 9: Planning for On-site Conference Operations  

Topic 10: Exhibition and Trade Fair Management 

Topic 11: Virtual Meetings

Availabilities

Location Domestic International
Gold Coast
Session1
Session1
Melbourne - The Hotel School
Session3
Session3
Online
Session1,3
Session1,3
Sydney - The Hotel School
Session3
Session3

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Comprehend and evaluate the significance of business events regionally, nationally and internationally
2 Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions
3 Identify and explore resource supply and budgetary considerations in the planning and operation of a business event
4 Plan, develop and present a bid proposal to host a conference and exhibition.

On completion of this unit, students should be able to:

  1. Comprehend and evaluate the significance of business events regionally, nationally and internationally
    • GA7:
  2. Define and explore the roles of specialist supplier organisations and facility and venue providers in the conduct of conventions, meetings and exhibitions
    • GA4:
  3. Identify and explore resource supply and budgetary considerations in the planning and operation of a business event
    • GA4:
  4. Plan, develop and present a bid proposal to host a conference and exhibition.
    • GA4:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.