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Unit of Study MKT01420 - Conventions, Meetings and Exhibitions Management (2014)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Provides an overview of the convention, meeting and exhibition industry. It examines the physical requirements, marketing, management and operation of convention and exhibition facilities. Emphasis is also placed on the planning and management of conventions and meetings. An important aim of this unit is for students to develop a bid proposal for a hypothetical conference and trade show.

Unit content

This unit contains 10 topics:

Topic 1. Introduction to business events, current issues, and trends
Topic 2. The business events industry structure and internal marketing
Topic 3. Bids, briefs and objectives
Topic 4. Destinations and venues
Topic 5. Programming
Topic 6. Exhibition and trade fair management
Topic 7. Budgeting and economic risk management
Topic 8. On-site conference operations
Topic 9. Marketing
Topic 10. Sponsorship and grants

Availabilities

Location Domestic International
Coffs Harbour Session 1 Session 1
Gold Coast Session 1 Session 1
Online Session 1,  3 Session 1,  1,  3
Singapore - MDIS N/A Session 3
Sydney - The Hotel School Session 1 Session 1

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 comprehend and evaluate the significance of the business events industry as part of the overall tourism product and to identify the role of business events in the tourism system both nationally and internationally
2 identify the factors to be considered in the development and operation of convention and exhibition facilities
3 define and explore the role of the specialist supplier organisations in the conducting of conventions, meetings and exhibitions
4 apply the principles of management to business events and identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business events
5 plan and develop a bid proposal to host a conference incorporating the key success factors and criteria identified in learning outcome 2
6 demonstrate ability to present ideas and co-operate in a team work environment.

On completion of this unit, students should be able to:

  1. comprehend and evaluate the significance of the business events industry as part of the overall tourism product and to identify the role of business events in the tourism system both nationally and internationally
    • GA4:
  2. identify the factors to be considered in the development and operation of convention and exhibition facilities
    • GA4:
  3. define and explore the role of the specialist supplier organisations in the conducting of conventions, meetings and exhibitions
    • GA4:
  4. apply the principles of management to business events and identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business events
    • GA4:
  5. plan and develop a bid proposal to host a conference incorporating the key success factors and criteria identified in learning outcome 2
    • GA2:
    • GA4:
  6. demonstrate ability to present ideas and co-operate in a team work environment.
    • GA6:

Prescribed learning resources

Prescribed Texts
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Prescribed Texts
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Prescribed Learning Resources may change in future Teaching Periods.