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Unit of Study MKT00720 - Marketing (2017)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 debate the role of markets and marketing in today's contemporary business environment
2 analyse buying behaviour in order to develop effective marketing communications
3 critically evaluate the marketing strategies of private and public organisations
4 design a marketing plan.

On completion of this unit, students should be able to:

  1. debate the role of markets and marketing in today's contemporary business environment
    • GA2:
    • GA5:
    • GA6:
  2. analyse buying behaviour in order to develop effective marketing communications
    • GA2:
    • GA5:
    • GA6:
  3. critically evaluate the marketing strategies of private and public organisations
    • GA2:
    • GA5:
    • GA6:
  4. design a marketing plan.
    • GA2:
    • GA5:
    • GA6:

Prescribed learning resources

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Prescribed Learning Resources may change in future Teaching Periods.