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Unit of Study MKT00204 - Special Interest Tourism (2016)

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Unit Snapshot

  • Enrolment information

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Unit description

Introduces students to the phenomenon of Special Interest Tourism and its relationship to more traditional forms of tourism and leisure. Critically examines various special interest and 'niche' tourism market segments, the growth and diversity of these segments, and their impact on individuals, communities, the tourism industry and policy makers.

Unit content

Topic 1. Introduction to unit: Defining special interest and niche tourism
Topic 2. The emergence of SIT: Changing patterns of tourist consumption
Topic 3. The gourmet traveller: Food and wine tourism
Topic 4. Cure on tour: Health, wellness and medical tourism
Topic 5. Into the wild: Adventure and wildlife tourism
Topic 6. The attraction of revulsion: Dark and thana tourism
Topic 7. Eat, pray, love: Women's travel and spiritual tourism
Topic 8. Giving and taking: Volunteer and responsible tourism
Topic 9. Shakespeare and Sundance: Film, literature and music tourism
Topic 10. Critical issues in SIT: The future of niche tourism

Availabilities

Location Domestic International
Gold Coast Session 1 Session 1
Lismore Session 1 Session 1
Online Session 1 Session 1

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 define the concepts of special interest tourism and niche tourism
2 demonstrate understanding of the emergence of special interest tourism/niche tourism, within the context of changing tourist consumption patterns
3 analyse special interest tourism/niche tourism in relation to traditional forms of 'mass' tourism
4 critically evaluate different special interest tourism/niche tourism sectors, associated markets and impacts
5 use presentation skills to convey understanding of selected special interest tourism/niche tourism sectors.

On completion of this unit, students should be able to:

  1. define the concepts of special interest tourism and niche tourism
    • GA1:
    • GA2:
  2. demonstrate understanding of the emergence of special interest tourism/niche tourism, within the context of changing tourist consumption patterns
    • GA1:
    • GA2:
  3. analyse special interest tourism/niche tourism in relation to traditional forms of 'mass' tourism
    • GA1:
    • GA2:
  4. critically evaluate different special interest tourism/niche tourism sectors, associated markets and impacts
    • GA1:
    • GA2:
  5. use presentation skills to convey understanding of selected special interest tourism/niche tourism sectors.
    • GA1:
    • GA2:
    • GA6:

Teaching and assessment

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Discussion paper 15%
Discussion paper 15%
Presentation 30%
Exam: closed book 40%

Teaching method
Lecture online 1 hour (12 weeks)
Tutorial on-site 2 hours (12 weeks)
Assessment
Discussion paper 15%
Discussion paper 15%
Presentation 30%
Exam: closed book 40%

Teaching method
Structured online learning 1 hour (12 weeks)
Assessment
Discussion paper 15%
Discussion paper 15%
Presentation 30%
Exam: closed book 40%

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.