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Unit of Study MKT00106 - Marketing Research (2016)
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Unit Snapshot
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Unit type
UG Coursework Unit
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Credit points
12
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AQF level
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Level of learning
Advanced
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Former School/College
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Co-requisites
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Anti-requisites
MAT00400 Research Methods
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Enrolment information
N/A
Learning outcomes and graduate attributes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to:
Learning outcome count | Learning outcome description | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 |
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1 | Develop problem analysing skills and the ability to translate a marketing problem into a feasible research question | |||||||
2 | Provide a working knowledge of the concepts and methods of marketing research | |||||||
3 | To educate students as to how to conduct a thorough literature review on a specific topic. | |||||||
4 | To provide students with the expertise to enable them to design their own research projects from identifying gaps in the specific literatures. | |||||||
5 | Develop a high level of knowledge of the applications of marketing research in the organisation and its usefulness in strategy formulation. |
On completion of this unit, students should be able to:
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Develop problem analysing skills and the ability to translate a marketing problem into a feasible research question
- GA1:
- GA4:
- GA6:
-
Provide a working knowledge of the concepts and methods of marketing research
- GA1:
- GA4:
- GA6:
-
To educate students as to how to conduct a thorough literature review on a specific topic.
- GA4:
- GA5:
- GA6:
-
To provide students with the expertise to enable them to design their own research projects from identifying gaps in the specific literatures.
- GA1:
- GA2:
- GA6:
-
Develop a high level of knowledge of the applications of marketing research in the organisation and its usefulness in strategy formulation.
- GA2:
- GA3:
- GA6:
- GA7:
Prescribed learning resources
Prescribed Texts
- No prescribed texts.
Prescribed Learning Resources may change in future Teaching Periods.