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Unit of Study MKT00102 - Consumer Behaviour (2018)
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Unit Snapshot
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Unit type
UG Coursework Unit
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Credit points
12
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AQF level
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Level of learning
Intermediate
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Former School/College
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Pre-requisites
(MKT00075 - Marketing Principles
OR
MKT00127 - Tourism and Hospitality Marketing) AND 36 credit points in any SCU units
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Enrolment information
N/A
Learning outcomes and graduate attributes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to:
Learning outcome count | Learning outcome description | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 |
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1 | evaluate consumer behaviour and consumption theory in terms of marketing and consumption situations | |||||||
2 | analyse the principles and concepts of consumer behaviour and consumption theory and apply them to practitioner, public policy maker and consumption settings | |||||||
3 | explain the relationship between consumer behaviour and consumption theory, and marketing practice | |||||||
4 | research the behaviour of consumers and apply findings to marketing practice. |
On completion of this unit, students should be able to:
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evaluate consumer behaviour and consumption theory in terms of marketing and consumption situations
- GA1:
- GA4:
- GA5:
- GA7:
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analyse the principles and concepts of consumer behaviour and consumption theory and apply them to practitioner, public policy maker and consumption settings
- GA1:
- GA4:
- GA5:
- GA7:
-
explain the relationship between consumer behaviour and consumption theory, and marketing practice
- GA1:
- GA4:
- GA5:
-
research the behaviour of consumers and apply findings to marketing practice.
- GA4:
- GA5:
Prescribed learning resources
Prescribed Texts
- No prescribed texts.
Prescribed Learning Resources may change in future Teaching Periods.