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Unit of Study MDIA1002 - Visual Communication and Design (2025)

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Unit Snapshot

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Unit description

Introduces students to the principles of visual communication and design through the analysis and production of digital media. Students acquire skills in image capture, creation and manipulation, and in layout and typography, and apply them using industry standard software in response to design briefs.

Unit content

  1. What is Visual Communication?
  2. Design Principles & Design Elements
  3. Image analysis
  4. Layout and Composition
  5. Typography    
  6. Symbols & Icons; Brand Identity

Availabilities

Location Domestic International
Coomera
Term2
Term2
Gold Coast
Term2
Term2
Online
Term2
N/A

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Identify and analyse modes of digital presentation and publishing in social, cultural, political and economic contexts

Understand and implement current technical standards for the creation, manipulation and distribution of digital images

Apply principles of visual design and communication to the production of digital media for specific audiences.

Prescribed learning resources

Prescribed Texts
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Prescribed Resources/Equipment
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Prescribed Learning Resources may change in future Teaching Periods.