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Unit of Study HOTL6009 - Strategic Rooms Division (2023)

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Unit Snapshot

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Unit description

Introduces a practical strategic management approach to developing departmental initiatives, focussing on the rooms division, including strategic positioning of rooms division, external and internal environments, making operational strategies, the rooms division leader, and using the balanced scorecard for rooms division operations

Unit content

This unit contains 6 topics:

1. Introduction: rooms division and its strategic position within the hotel

2. External environment: strategy and the contemporary guest

3. Internal environment: inventory and design

4. Making strategic choice: rooms division and organisational strategies

5. Developing an action plan: the rooms division leader

6. Measuring success: a balanced scorecard approach to rooms division

Availabilities

Location Domestic International
Brisbane - The Hotel School
Summer Term
Term4
Summer Term
Term4
Melbourne - The Hotel School
Summer Term
Summer Term
Sydney - The Hotel School
Summer Term
Summer Term

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Identify and describe the key components of the strategic management process and how it can be applied to rooms division

Assess and judge external and internal environments and their impacts on rooms division leadership

Evaluate and create functional rooms division strategies

Demonstrate the ability to work collaboratively within a rooms division operation

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment

  • An overview together with readings and resources are provided for each topic / module in this unit. See MySCU for details

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment

  • An overview together with readings and resources are provided for each topic / module in this unit. See MySCU for details

Prescribed Learning Resources may change in future Teaching Periods.