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Unit of Study HOTL6007 - Innovation and Enterprise (2020)

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Unit Snapshot

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Unit description

Evaluates the models and frameworks for innovation and entrepreneurial thinking, including business models, design processes, intra- and entrepreneurship and associated theoretical paradigms. Students will explore idea generation, creative design thinking, testing, business model adaptation and resilience as well as the ethical, social and environmental considerations associated with contemporary hotels.

Unit content

The unit contains the following 6 topics:

  1. Nature of innovation in hotels
  2. Types of innovation and associated business models
  3. Business model frameworks: Improving the hotel customer experience
  4. Business model canvas: creative design thinking and technology transfer
  5. Market analysis and positioning: innovative restaurant and lodging concepts
  6. Achieving success through innovation

Availabilities

Location Domestic International
Brisbane - The Hotel School
Session2,3
Session2,3
Melbourne - The Hotel School
Session2,3
Session2,3
Sydney - The Hotel School
Session2,3
Session2,3

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Critically examine the various forms of innovation and its enablers
2 Analyse the concept of Smart Hotels as an innovation driver
3 Critique the principles of Innovation frameworks and business model generation in the contemporary hotel environment
4 Evaluate the relationship between the hotel customer experience and innovation strategies

On completion of this unit, students should be able to:

  1. Critically examine the various forms of innovation and its enablers
    • GA1:
  2. Analyse the concept of Smart Hotels as an innovation driver
    • GA2:
  3. Critique the principles of Innovation frameworks and business model generation in the contemporary hotel environment
    • GA2:
    • GA6:
  4. Evaluate the relationship between the hotel customer experience and innovation strategies
    • GA1:
    • GA2:
    • GA6:

Prescribed learning resources

Prescribed Texts
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Prescribed Texts
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Prescribed Learning Resources may change in future Teaching Periods.