Back to Find Units Page
Unit of Study HOTL6002 - Creating the Hotel Customer (2020)
Show me unit information for year
Unit Snapshot
-
Unit type
PG Coursework Unit
-
Credit points
12
-
AQF level
-
Level of learning
Intermediate
-
Former School/College
-
Enrolment information
N/A
Learning outcomes and graduate attributes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to:
Learning outcome count | Learning outcome description | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 |
---|---|---|---|---|---|---|---|---|
1 | Compare methods for customer segmentation in a tourism and hospitality context | |||||||
2 | Manipulate above-and- below-the-line promotion principles to the development of a hotel customer | |||||||
3 | Appraise the effectiveness of marketing strategies with prospects, customers and stakeholders | |||||||
4 | Employ culturally sensitive marketing strategies to attract and retain the hotel customer |
On completion of this unit, students should be able to:
-
Compare methods for customer segmentation in a tourism and hospitality context
- GA2:
-
Manipulate above-and- below-the-line promotion principles to the development of a hotel customer
- GA2:
-
Appraise the effectiveness of marketing strategies with prospects, customers and stakeholders
- GA6:
-
Employ culturally sensitive marketing strategies to attract and retain the hotel customer
- GA7:
Prescribed learning resources
Prescribed Texts
- Prescribed text information is not currently available.
Prescribed Texts
- No prescribed texts.
Prescribed Learning Resources may change in future Teaching Periods.