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Unit of Study HOTL5001 - The Global Hotel Landscape (2022)

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Unit Snapshot

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Unit description

Examines the socio-cultural, economic and global drivers of operational effectiveness across  contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of globalisation and diversity, through destination image, marketing segmentation, supply chain management, quality control, and technology.

Unit content

This unit has 6 topics:

1. Introduction to hotel landscapes: the big picture

2. Contemporary issues for hotel structures

3. Marketing and the globalised hotel guest

4. Managing the hotel supply chain

5. Planning, operations and control in the contemporary hotel

6. Global hotel futures

Availabilities

Location Domestic International
Brisbane - The Hotel School
Term1,3,5
Term1,3,5
Melbourne - The Hotel School
Term1,3,5
Term1,3,5
Sydney - The Hotel School
Term1,3,5
Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Critically review the key drivers that have shaped the hotel landscape

Analyse the impact of destination image on local hotel businesses

Investigate future trends for hotel portfolios

Apply key concepts and theories to real world scenarios

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
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Prescribed Texts
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Prescribed Learning Resources may change in future Teaching Periods.