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Unit of Study HOTL3003 - Research for Business and Tourism (THS) (2022)

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Unit Snapshot

  • Enrolment information

    This is an advanced unit. It is highly recommended that students take this unit after having completed an tourism or management unit.

Unit description

Develops students’ understanding of the importance and application of the research process to businesses. Through a project-based teaching approach, students develop a research question and choose appropriate theoretical, methodological, and analytical frameworks to best answer that question. Students gain skills in the planning, preparation, design and presentation of a business research project.

Unit content

  1. Introducing business research
  2. Beginning research
  3. Review of related literature
  4. Research design
  5. Quantitative methods
  6. Qualitative methods
  7. Selecting the sample
  8. Analysing the data
  9. Reporting the research

Availabilities

Location Domestic International
Brisbane - The Hotel School
Session1,2,3
Session1,2,3
Melbourne - The Hotel School
Session1,3
Session1,3
Sydney - The Hotel School
Session1,3
Session1,3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

develop a formal and robust research question on which to base a research project

write a critical literature review and explain its role in the research planning process

plan and design a research proposal

explain basic qualitative and quantitative data collection methods and methods of analysis

critically evaluate the limitations of social research

Prescribed learning resources

Prescribed Texts
  • Quinlan, C, Babin, BJ, Carr, JC, Griffin, M & Zikmund, WG, 2015, Business Research Methods, 1st edn, Cengage, Hampshire. ISBN: 9781473704855.

Prescribed Texts
  • Quinlan, C, Babin, BJ, Carr, JC, Griffin, M & Zikmund, WG, 2015, Business Research Methods, 1st edn, Cengage, Hampshire. ISBN: 9781473704855.

Prescribed Texts
  • Quinlan, C, Babin, BJ, Carr, JC, Griffin, M & Zikmund, WG, 2015, Business Research Methods, 1st edn, Cengage, Hampshire. ISBN: 9781473704855.

Prescribed Learning Resources may change in future Teaching Periods.