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Unit of Study HOTL3002 - The Hospitality Entrepreneur (2027)

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Unit Snapshot

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Unit description

Introduces students to the principles and practices of entrepreneurship.  Students focus on the entrepreneurial mindset, problem identification, creativity, innovation, and commercialisation.

Unit content

  1. Introduction to entrepreneurship
  2. Sources of capital and legal structures
  3. Strategic and sustainable business plan
  4. Marketing for entrepreneurial ventures
  5. Measuring performance for entrepreneurial ventures
  6. Intrapreneurship

Availabilities

Location Domestic International
Brisbane
Term2,4
Term2,4
Melbourne
Term2,4
Term2,4
Sydney
Term2,4
Term2,4

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

describe the core elements of entrepreneurship and how they function

identify and critically analyse the relationship between the practices of entrepreneurship, and leadership, and contemporary management practices

synthesise the investment proposal and business plan for a new business

analyse the personal and professional challenges of nurturing an entrepreneurial mindset whilst adhering to sound business practices.

Prescribed learning resources

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Prescribed Texts
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Prescribed Learning Resources may change in future Teaching Periods.