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Unit of Study HOTL3002 - Entrepreneurship and Innovation (THS) (2022)

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Unit Snapshot

  • Enrolment information

    Students will be expected to have completed and passed introductory units in business and/or tourism including accounting, marketing and management from School of Business and Tourism or similar units from other discipline areas or institutions

Unit description

Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several entrepreneurship theories and their applications will also be examined and discussed.

Unit content

Topic 1:   Entrepreneurship in the 21st Century
Topic 2:   Assessment and commercialisation of entrepreneurial opportunities
Topic 3:   Sources of capital
Topic 4:   Developing a sustainable business plan
Topic 5:   Legal structures and regulatory challenges for entrepreneurial ventures
Topic 6:   Marketing for entrepreneurial ventures
Topic 7:   Measuring performance for entrepreneurial ventures
Topic 8:   Strategic entrepreneurial growth
Topic 9:   Global opportunities for entrepreneurs
Topic 10: Intrapreneurship

Availabilities

Location Domestic International
Brisbane - The Hotel School
Session2,3
Session2,3
Melbourne - The Hotel School
Session2,3
Session2,3
Sydney - The Hotel School
Session2,3
Session2,3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

describe theories of entrepreneurial supply and personality

apply concepts on innovation and creativity

compile a new venture business plan

create strategies to establish and grow a new venture

critique corporate entrepreneurship principles

discuss contemporary entrepreneurship issues.

Prescribed learning resources

Prescribed Texts
  • Frederick, H, O’Connor, A & Kuratko, DF , 2019, Entrepreneurship: Theory, Process and Practice, 5th edn, Cengage Learning, Australia. ISBN: 9780170411752.

Prescribed Texts
  • Frederick, H, O’Connor, A & Kuratko, DF , 2019, Entrepreneurship: Theory, Process and Practice, 5th edn, Cengage Learning, Australia. ISBN: 9780170411752.

Prescribed Learning Resources may change in future Teaching Periods.