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Unit of Study HOTL3001 - Applied Business Strategy for Hospitality (2027)

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Unit Snapshot

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Unit description

This unit aims to consolidate students’ understanding of strategic business processes by applying theory to simulated, real-world decision-making in a competitive hospitality environment. Students will develop and implement integrated business strategies, evaluate performance outcomes, and reflect on leadership, team collaboration, and market responsiveness. The unit serves as a capstone experience, preparing students for strategic roles in hospitality and tourism organisations.

Unit content

  1. Strategic foundations and simulation setup
  2. Market analysis and business planning
  3. Integrated strategic decision-making
  4. Performance evaluation and tactical adjustment
  5. Innovation and competitive response
  6. Strategic reflection and capstone review

Availabilities

Location Domestic International
Brisbane
Term1,3,5
Term1,3,5
Melbourne
Term1,3,5
Term1,3,5
Online
Term1,3,5
Term1,3,5
Perth
Term1,3,5
Term1,3,5
Sydney
Term1,3,5
Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

describe the core elements of strategic planning across corporate, business and operational areas

identify and critically analyse the key forces impacting the hospitality industry and how they are impacting perceptions of customer service and profitability

develop a strategy to improve customer satisfaction and profitability

analyse the challenges involved in implementing a strategy through collaborative reflection.

Prescribed learning resources

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Prescribed Learning Resources may change in future Teaching Periods.