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Unit of Study HOTL3001 - Business Strategies: Process and Application (2025)

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Unit Snapshot

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Unit description

Introduces students to the principles and practices of strategic management and its application to the hospitality industry. Students focus on identifying and analysing current and emerging threats and opportunities and, in response to this analysis, develop and present strategy.

Unit content

  1. Introduction to hospitality strategic management
  2. Environmental scanning: internal analyses
  3. Environment scanning: external analyses
  4. Proposing and developing strategy
  5. Implementing strategy
  6. Evaluating strategic outcomes

Availabilities

Location Domestic International
Brisbane - The Hotel School
Term1,3,5
Term1,3,5
Melbourne - The Hotel School
Term1,3,5
Term1,3,5
Sydney - The Hotel School
Term1,3,5
Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of the core elements of strategic planning across corporate, business and operational areas

identify and critically analyse the key forces impacting the hospitality industry and how they are impacting perceptions of customer service and profitability

demonstrate the capability to synthesise a strategy to improve customer satisfaction and profitability

demonstrate the knowledge and skills to reflect upon the challenges involved in implementing strategy.

Prescribed learning resources

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Prescribed Learning Resources may change in future Teaching Periods.