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Unit of Study HOTL2012 - Introduction to Conventions and Events (2025)

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Unit Snapshot

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Unit description

Introduces students to the convention, events, meetings and exhibition, festivals and special events industry.  Students focus on the motives, stakeholders, resources and processes involved in staging these events and their commercial, social and political dimensions.

Unit content

  1. Introduction to MEEC: meetings, expositions, events and conventions
  2. Strategic planning in meetings, expositions, events and conventions
  3. Venues, facilities, services and catering planning
  4. Financial and marketing planning
  5. Legal, risk and OHS management for MEEC
  6. International aspects of MEEC and sustainable meetings and events

Availabilities

Location Domestic International
Brisbane - The Hotel School
Term1,3,5
Term1,3,5
Hayman Island - Hotel School
Term1,3,5
Term1,3,5
Melbourne - The Hotel School
Term1,3,5
Term1,3,5
Sydney - The Hotel School
Term1,3,5
Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of the various types of conventions and events and the key stakeholders;

identify and analyse the complementary and competing interests of the key stakeholders;

demonstrate the capability to develop and propose a convention or event that meets the diverse needs stakeholders;

demonstrate the knowledge and skills to reflect upon the challenges of staging a convention or event and how these challenges are managed.

Prescribed learning resources

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Prescribed Texts
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Prescribed Learning Resources may change in future Teaching Periods.