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Unit of Study HOTL2006 - Tourism and Hospitality Sales and Promotion (2024)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Introduces students to the sales and promotion elements of the marketing system in tourism and hospitality.  Student focus on the development of sales and promotional activities and collateral with a particular emphasis on digital marketing, especially social media and traditional marketing channels.

Unit content

  1. Introduction to Sales and Promotion
  2. The Communications and Promotions Mix
  3. Direct (traditional & digital marketing)
  4. Pricing Strategies and Distribution Channels
  5. Sales and Promotion Materials and Artefacts
  6. Technology in Sales and Promotions

Availabilities

Location Domestic International
Brisbane - The Hotel School
Term1,3,5
Term1,3,5
Melbourne - The Hotel School
Term1,3,5
Term1,3,5
Sydney - The Hotel School
Term1,3,5
Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of the sales and marketing elements and how they function

identify and analyse the efficacy and efficiency of a sales and marketing promotion for a given hospitality product and target market

demonstrate the capability to design and develop a set of sales and promotion artefacts for a given hospitality product and target market

demonstrate the knowledge and skills to reflect upon the challenges of mastering both social media and traditional media in the hospitality industry.

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.