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Unit of Study HOTL2005 - Festival and Special Events Planning (2022)

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Unit Snapshot

  • Enrolment information

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Unit description

Provides the theoretical and technical skills to apply the principles and concepts of special events planning. Examines the nature and characteristics of events, their positive and negative impacts on the economic, environmental, socio-cultural and political environments and associated implications pertaining to the sustainable planning and management of events in the global and local marketplace.

Unit content

Topic 1: Event definitions and categories

Topic 2: Impacts: economic and political

Topic 3: Impacts: socio-cultural and environmental

Topic 4: Evaluating events

Topic 5: Administrative and organisational structures

Topic 6: Audiences and program conceptualisation 

Topic 7: Site and venue selection

Topic 8: Program design processes

Topic 9: Promotion and media relations

Topic 10: Sales and marketing

Topic 11: Financial administration

Topic 12: Sponsorship and grants

Topic 12: Promotion and marketing

Availabilities

Location Domestic International
Brisbane - The Hotel School
Session1
Session1
Melbourne - The Hotel School
Session1
Session1
Sydney - The Hotel School
Session1
Session1

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

comprehend and evaluate the role of festivals and special events in contemporary society

identify and discuss the various planning processes of the events industry and explore specific implications for event management

identify and analyse the economic, environmental, socio-cultural and political impacts associated with events and discuss the management of associated issues.

Prescribed learning resources

Prescribed Texts
  • Allen, J, O'Toole, W, Harris, R & McDonnell, I, 2011, Festival and Special Event Management, 5th edn, Wiley, Milton, Queensland. ISBN: 9871742164618.

Prescribed Learning Resources may change in future Teaching Periods.