Unit of Study HOTL1007 - Introduction to Hospitality and Tourism (2027)

Unit description

Introduces students to the global hospitality industry especially in terms of both its cultural diversity and commonality. Students focus on the key actors and processes in the provision of hospitality services across diverse cultural contexts and the factors that shape the ongoing development of the industry.

Unit content

1. Introduction to hospitality and its diverse products and services
2. The appropriate business model
3. The contribution and motivation of stakeholders
4. Service and experience design and delivery
5. Developing an efficient commercial platform
6. Innovation, disruption and diversity