Back to Find Units Page

Unit of Study HOTL1005 - Marketing Fundamentals (2027)

Show me unit information for year

Unit Snapshot

  • Enrolment information

    N/A

Unit description

Provides students with foundational knowledge and practical skills in hospitality marketing. Emphasises market segmentation, the marketing mix and strategic decision-making, with a focus on digital marketing, data-driven approaches and real-world application across diverse hospitality contexts.

Unit content

  1. Introduction to marketing

  2. Marketing strategy and planning

  3. Market segmentation and targeting

  4. Product and place

  5. Promotion and price

  6. Marketing in action

Availabilities

Location Domestic International
Brisbane
Term1,3,5
Term1,3,5
Melbourne
Term1,3,5
Term1,3,5
Online
Term1,3,5
Term1,3,5
Perth
Term1,3,5
Term1,3,5
Sydney
Term1,3,5
Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

explain the core concepts of the marketing mix, market segmentation, and the 7Ps in hospitality marketing

analyse customer needs and market data to identify target segments and develop positioning strategies

apply marketing principles to design a comprehensive plan for a hospitality product or service

evaluate the effectiveness of marketing decisions using scenario-based learning and data-driven insights.

Prescribed learning resources

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Learning Resources may change in future Teaching Periods.