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Unit of Study HOSP2006 - Revenue and Yield Management for Tourism and Hospitality (2021)

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Unit Snapshot

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Unit description

Uses the Hotel Operations, Tactics and Strategy (HOTS) simulation program to engage students in decision-making to maximise revenue and increase yield within hospitality/tourism businesses. Students will learn and critically review key theories and approaches to revenue and yield management in order to develop skills in managing these two aspects of contemporary hotel management.

Unit content

  1. Introduction to revenue and yield management
  2. HOTS simulation environment
  3. Strategy and business planning
  4. Marketing
  5. Understating financial statements
  6. Budgeting
  7. Ratio analysis
  8. Hotel industry data and benchmarking
  9. Revenue management strategies
  10. Trends, challenges, and future

Availabilities

Location Domestic International
Brisbane - The Hotel School
Session3
Session3
Melbourne - The Hotel School
Session3
Session3
Sydney - The Hotel School
Session3
Session3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Describe the foundations of revenue management

Examine the evolution of yield within hospitality and tourism businesses

Evaluate models, pricing and rate management strategies used by organisations to maximize revenue and yield

Appraise operational tools for revenue and yield management across hospitality and tourism industries

Make and communicate appropriate revenue and yield decisions with a simulated hotel environment

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.