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Unit of Study HOSP2001 - Event Planning (2023)

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Unit Snapshot

  • Anti-requisites

    MKT01420 Convention & Exhibition Planning

  • Enrolment information

    N/A

Unit description

Develops the knowledge and skills required to plan successful events. Students will follow a project-based learning approach, using best practice event planning criteria.

Unit content

Module1: Events in a modern world

Module 2: The 5Ws and stakeholder theory

Module 3: Creating, managing and running events

Module 4: Inside the planning process

Module 5: Where is my audience?

Module 6: How did we do? Assessing success through evaluation

Availabilities

Location Domestic International
Gold Coast
Term1
Term1
Online
Term1
Term1

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

describe the unique qualities of events and their audiences

examine the range of organisations and stakeholders involved in event planning

appraise the planning and evaluation strategies of successful events.

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.