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Unit of Study FOR03198 - Product Development and Marketing (2017)

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Unit Snapshot

  • Enrolment information

    This unit will not include formal lectures. Content will be delivered online through the MySCU Learning Site for the unit, and students are expected to read this material. There will be a 5 day compulsory tour of wood processing industries for all students (Online and On Campus). In 2017 this tour will be conducted in southern NSW between 4/12 to 8/12. There will be costs to students for travel and accommodation. Students will be expected to make their way to Canberra or Sydney airport (whichever suits best according to cost and time) where they will be picked up and travel by bus to Tumut. Further travel in the region will be undertaken during the following 5 days. Students will be returned to Canberra at the end of the week. There will be no cost for the bus. Accommodation will be subsidized for the entire class to the amount of $2000. All other costs will need to be carried by students.

Unit description

Exposes students to the general principles of marketing, highlights the unique challenges renewable materials such as wood present in respect of meeting consumer expectations and explores the variety of strategies and technologies that are used to gain a competitive advantage in the market place.

Unit content

Introduction to the principles of marketing
Global wood supplies and uses of wood products
The character of the Australian market for wood products
A quick review of wood science
Specific challenges for wood products manufacturers
Preparing input/output tables to calculate net returns
Introduction to wood products manufacturing processes
Value adding strategies
Emerging technologies
Domestic and international trading conventions

Availabilities

Location Domestic International
Lismore Session 3 Session 3
Online Session 3 N/A

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 understand and apply the general principles of marketing goods and the conventions of domestic and foreign trade.
2 recognise the general attributes of global and domestic wood products markets and how these can vary over short times.
3 describe the contrast between consumer expectations of predictability and consistency and the variability of natural materials like wood.
4 understand the concept of multiple outputs from wood manufacturing processes due to variability in the input and how to optimise returns from a mix of high and low value products.
5 demonstrate a capacity to prepare a cost-benefit table for all process inputs/outputs, and the final net return.
6 demonstrate an understanding of the common manufacturing processes applied to wood products manufacturing and develop strategies for adding value to wood products in a given market context.
7 offer an informed opinion of the medium-term outlook of the Australian wood producing and processing industries.

On completion of this unit, students should be able to:

  1. understand and apply the general principles of marketing goods and the conventions of domestic and foreign trade.
    • GA1:
    • GA4:
    • GA7:
  2. recognise the general attributes of global and domestic wood products markets and how these can vary over short times.
    • GA7:
  3. describe the contrast between consumer expectations of predictability and consistency and the variability of natural materials like wood.
    • GA1:
    • GA4:
  4. understand the concept of multiple outputs from wood manufacturing processes due to variability in the input and how to optimise returns from a mix of high and low value products.
    • GA1:
  5. demonstrate a capacity to prepare a cost-benefit table for all process inputs/outputs, and the final net return.
    • GA4:
  6. demonstrate an understanding of the common manufacturing processes applied to wood products manufacturing and develop strategies for adding value to wood products in a given market context.
    • GA1:
    • GA4:
  7. offer an informed opinion of the medium-term outlook of the Australian wood producing and processing industries.
    • GA1:
    • GA4:
    • GA7:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.