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Unit of Study COMP6005 - Managing Digital Enterprise (Online) (2022)

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Unit Snapshot

  • Enrolment information

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Unit description

Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by contemporary internet technologies and applications. The unit also examines security, legal and ethical issues in managing digital enterprises. Students will develop and apply expertise in recognising and analysing digital enterprise opportunities and launching digital initiatives.

Unit content

  • Digital enterprise basics and technology foundations for digital enterprise
  • Business to consumer (B2C) (E-tailing and Internet marketing) and business to business (B2B) digital business
  • Mobile enterprise, social networks and other types of digital enterprise
  • Electronic payment systems
  • Planning and launching digital initiatives
  • Success factors, challenges/critical issues, and future directions

Availabilities

Location Domestic International
SCU Online
Summer Term
Term3
Summer Term
Term3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

examine the technologies and technology applications which enable digital enterprises for business

develop and apply expertise in recognising and analysing digital enterprise opportunities

examine security, ethical, societal, political, legal and global issues relating to digital enterprises

plan for, launch and evaluate success factors of digital initiatives.

Prescribed learning resources

Prescribed Texts
  • Textbook: Turban, E, Outland, J, King, D, Lee, JK, Liang, TP & Turban, DC, 2018, Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th edn, Springer , Germany. ISBN: ISBN: 978-3-319-58714-1 (Hard Copy)/ 978-3-319-58715-8 (E-Copy).

Prescribed Texts
  • Textbook: Turban, E, Outland, J, King, D, Lee, JK, Liang, TP & Turban, DC, 2018, Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th edn, Springer , Germany. ISBN: ISBN: 978-3-319-58714-1 (Hard Copy)/ 978-3-319-58715-8 (E-Copy).

Prescribed Learning Resources may change in future Teaching Periods.