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Unit of Study COMP6005 - Managing Digital Enterprise (Online) (2021)

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Unit Snapshot

  • Enrolment information

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Unit description

Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by internet technologies and modern information technology applications; security, legal and ethical issues; and the role of government. The unit uses a text but also relies heavily on web-based materials.

Unit content

  • Digital enterprise basics and technology foundations for digital enterprise
  • Business to consumer (B2C) (E-tailing and Internet marketing) and business to business (B2B) digital business
  • Mobile enterprise, Social networks and Other types of digital enterprise
  • Electronic payment systems
  • Planning and launching e-initiatives
  • Success factors, challenges/critical issues, and future directions.

Availabilities

Location Domestic International
SCU Online
Study Period1,4
Study Period1,4

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

examine the technologies and technology applications which enable digital enterprises for business

develop and apply expertise in recognising and analysing digital enterprise opportunities

examine security, ethical, societal, political, legal and global issues relating to digital enterprises

evaluate digital enterprise websites and systems.

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.