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Unit of Study COM10110 - Visual Communication and Design (2020)

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Unit Snapshot

  • Enrolment information

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Unit description

Introduces students to the principles of visual communication and design through the analysis and production of digital media. Students acquire skills in image capture, creation and manipulation, and in layout and typography, and apply them using industry standard software in response to design briefs.

Unit content

Module 1: Visual Design Principles – introduction to design principles, understanding colour
Module 2: Elements of design – working with type, image basics, image and representation
Module 3: Professional Practice – complex layouts, working to a brief, IP and copyright in publishing

Availabilities

Location Domestic International
Gold Coast
Session1
Session1
Lismore
Session1
Session1
Online
Session1
Session1

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Identify and analyse modes of digital presentation and publishing in social, cultural, political and economic contexts.
2 Understand and implement current technical standards for the creation, manipulation and distribution of digital images.
3 Apply principles of visual design and communication to the production of digital media for specific audiences.
4 Demonstrate understanding of industry expectations in response to a client brief.

On completion of this unit, students should be able to:

  1. Identify and analyse modes of digital presentation and publishing in social, cultural, political and economic contexts.
    • GA7:
  2. Understand and implement current technical standards for the creation, manipulation and distribution of digital images.
    • GA4:
  3. Apply principles of visual design and communication to the production of digital media for specific audiences.
    • GA2:
    • GA4:
  4. Demonstrate understanding of industry expectations in response to a client brief.
    • GA2:
    • GA4:
    • GA7:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.