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Unit of Study COM00455 - Online Media Design (2014)

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Unit Snapshot

  • Pre-requisites

    72 credit points in any SCU units

  • Enrolment information

    A familiarity with industry standard design software would be an advantage.

Unit description

Introduces students to a critical understanding of the theory and practices of using digital communication techniques and processes to produce web-based convergent media productions. Students acquire skills in Web site design, construction and publishing with a focus on developing standards compliant online media content.

Unit content

Module 1: Introduction to web design and online publishing

  • History of the Internet and web design
  • Online publishing concepts, techniques and tools:
  • Website analysis HTML coding
  • CSS

Module 2: Website planning and construction fundamentals

  • Planning your website
  • Information, interaction and visual design
  • WYSIWYG web design

Module 3: Production

  • Working with text, images and colour in a web environment
  • Audio and video

Module 4: Testing and evaluation

Availabilities

Location Domestic International
Lismore Session 2 Session 2
Online Session 2 N/A

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 describe current digital communication technologies and production processes
2 use the Internet and the World Wide Web and associated software for research and publishing
3 discuss and apply foundational skills in online publishing, including the ability to create a website
4 develop a capacity for self-learning of computer and web design skills in an online environment
5 critically analyse and discuss social, cultural, legal and ethical contexts of web authoring and publishing.

On completion of this unit, students should be able to:

  1. describe current digital communication technologies and production processes
    • GA4:
  2. use the Internet and the World Wide Web and associated software for research and publishing
    • GA5:
  3. discuss and apply foundational skills in online publishing, including the ability to create a website
    • GA2:
    • GA4:
  4. develop a capacity for self-learning of computer and web design skills in an online environment
    • GA4:
    • GA5:
  5. critically analyse and discuss social, cultural, legal and ethical contexts of web authoring and publishing.
    • GA2:
    • GA5:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.