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Unit of Study BUSN6005 - Strategy and Case Analysis (2023)

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Unit Snapshot

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Unit description

Examines the key principles of strategic management, with particular focus on the strategy process and its individual components - analysis, choice, action and evaluation. This unit makes use of the case analysis method so that students can apply their understanding to real-world problems across a range of professional contexts.

Unit content

Part 1 - Strategy Development
  1. Outside-in: Strategy as positioning, Porter’s 5-forces and positional matrix, PESTEL
  2. Inside-out: Resource-based view of strategy, VIRO/VIRN, developing resources/capabilities
  3. Emergent view of strategy, experiments, strategy innovation, the three views and bringing them together
Part 2 - Strategic Analysis and Fit
  1. Analysis models and frameworks such as McKinsey7-Ss, MIT90s, CAGE, and how to use them
  2. Fit and sustainability, strategy-structure-processes, Miles and Snow, structural options
Part 3 - Strategy Implementation
  1. Strategy implementation and organisational change

Availabilities

Location Domestic International
Gold Coast
Term3
Term3
Melbourne N/A
Term3
Online
Term3
Term3
Perth N/A
Term3
Sydney N/A
Term3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate an understanding of strategic management tools, frameworks and processes

apply strategic management theories to the analysis of real-world case studies

critique the strategic management approach of a contemporary organisation

apply a formal strategy process to diagnose and address a strategic business problem.

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.