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Unit of Study BUSN6002 - Global Business (Online) (2022)

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Unit Snapshot

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Unit description

This unit deals with the challenges confronting global business managers. First, it explores the vibrant and dynamic global business environment, and the opportunities and threats posed in a global environment. Then the focus turns to the development of global business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.

Unit content

Module 1: The global marketplace

Module 2: International trade theories, government intervention and emerging markets

Module 3: Political and legal systems

Module 4: Culture, ethics and social responsibility

Module 5: Global market opportunity assessment

Module 6: Global marketing and human resource strategies

Availabilities

Location Domestic International
SCU Online
Term3
Term3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

evaluate the role of culture, governments and international organisations in promoting global trade and business

assess the opportunities and threats posed by cultural differences in a global environment

evaluate the risks, costs and benefits of doing business in different countries

argue a point of view relating to ethics and social responsibility by global businesses.

Prescribed learning resources

Prescribed Texts
  • Newer edition of the textbook is now available: Cavusgil, ST, Knight, G & Riesenberger, JR, 2019, International Business: The New Realities, Global Edition, 5th edn , Pearson Higher Ed , USA. ISBN: 9781292303246.

Prescribed Learning Resources may change in future Teaching Periods.