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Unit of Study BUSN5013 - Marketing Innovation (2026)

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Unit Snapshot

  • Enrolment information

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Unit description

Extends students’ knowledge of traditional marketing techniques with a focus on current trends. An inquiry-based learning approach encourages students to critically evaluate marketing strategies.

Unit content

  1. Marketing trends
  2. Consumer behaviour insights
  3. Innovation in marketing campaigns
  4. Competitive considerations
  5. Social responsibility in marketing
  6. Evaluation and reflection

Availabilities

Location Domestic International
Online
Term2,4
Term2,4

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

critically analyse current and emerging marketing trends to address the challenges of dynamic and competitive business environments

evaluate and design innovative, marketing strategies that promote sustainable and inclusive business growth.

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Short written response 20%
Discussion board 30%
Reflective writing 50%

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.