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Unit of Study BUSN5011 - Business Intelligence (2026)

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Unit Snapshot

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Unit description

Introduces students to business decision-making using advanced analytic techniques, big data and artificial intelligence. Teacher-directed activities assist students with data analysis and interpretation relevant to common business issues.

Unit content

1. Business analytics and organisational problems

2. Types of data in a business context

3. Big Data

4. Artificial Intelligence

5. Data-driven strategy and operations

6. A model of continuous improvement

Availabilities

Location Domestic International
Online
Term1,3
Term1,3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

identify appropriate data, tools and techniques as part of the business intelligence process

develop actionable insights to address organisational challenges.

Prescribed learning resources

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Prescribed Learning Resources may change in future Teaching Periods.